BLUEFLY.com
Matched Bluefly.com CEO and CMO with digital agency Intersect NYC in order to develop social media-meets-E-commerce site called "Closet Confessions" – currently the cornerstone of Bluefly.com’s social shopping initiative and convergent media buys.
www.BlueflyClosetConfessions.com
Provided additional strategy and consulting in order to manage client, creative, and tech teams from discovery to launch.
Reuters: "Bluefly going viral for more Luxury buzz"
*2011 Mashable "Fashion 2.0" Award Winner